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The 34-Point Email Marketing Checklist

Do not let email myths derail your campaign! Any industry has its myths. For email marketing, the amount of misinformation, well-meaning but wrong-headed advice, and just outright mistakes can feel overwhelming. This article aims to cut through the clutter and clear away some of these myths. There is nothing wrong with concision. Being clear and…
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Five Email Marketing Myths to Ditch Today

Do not let email myths derail your campaign! Any industry has its myths. For email marketing, the amount of misinformation, well-meaning but wrong-headed advice, and just outright mistakes can feel overwhelming. This article aims to cut through the clutter and clear away some of these myths. There is nothing wrong with concision. Being clear and…
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How to Create an Effective Email Marketing Plan

A great campaign starts with a smart design. What goes into a successful email marketing campaign? Email can feel intimidating when you look at the thicket of methods, tips, and concerns, but do not worry. Planning a campaign is easier than it looks. Start with what you want to achieve. Choose goals that are clear,…
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Six Ways to Stay Out of the Spam Folder

Avoid the spam filter with these tips. How do you keep your emails out of the spam folder? Being designated “spam” is the scarlet letter of marketing. Once it happens, it is nearly impossible to get those dreaded four letters off of your company's name. Fortunately, it is easy to avoid, if you know your…
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Why Permission-Based Email Marketing Makes Sense

A handshake is a good foundation for email permissions. Isn't it always polite to ask for permission? You would think so, but in some quarters of the marketing world, there are columns encouraging you to buy lists of email addresses, “partner” with other companies to “cold-call” their customers, and a multitude of other pitches. Do…
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How to Segment Your Email Lists for Better Results

Everyone is different, but also part of a group. Segmentation comes up constantly in the course of marketing discussions, but sometimes it seems that nobody ever explains what it is or why you should do it. What is segmentation, and why is it so important for email campaigns? At its most basic level, market segmentation…
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Build Customer Loyalty with These 5 Email Tips

Email can get you new customers, but can email improve existing customer loyalty? Yes, it absolutely can. Properly used, email campaigns can bring your customers closer to your business and you can learn how to better cater to them. Here, then, are five tips to help you use email to build a loyal customer base.…
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6 Tips to Grow Your Email List

Once you decide to use email marketing, how do you grow your contact list? For email to be effective, you need to send only to the most interested audiences, and that means many lead generation strategies do not work. So, you need to be both creative and, more importantly, thoughtful. Try these strategies for email…
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How to Determine the Right Frequency for Your Email Campaigns

With email marketing, how much is too much? The line between useful marketing and obnoxious spam is thin and varies from industry to industry and from customer to customer. Still, there are some guidelines that have come together over time that show just how and when you should hit send on that latest email. You…
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7 Quick Tips to Boost Your Email Marketing Results

Want to double the response on your email campaigns? Email marketing is easy to do, but hard to do well. Deliver a stronger email campaign with these tried and true tips. First and foremost, copy matters. Clear, fun, and concise copy, from the subject line to the last word, will get results. Every email you…
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