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Email marketing engagement relies on consistency, cleverness, strategic analysis, and compelling messaging and structure to be effective. Staying on top of your email marketing requires a disciplined approach to both the creative and analytical. Knowing what to do and when to do it is half the battle. Here are seven ways to improve email engagement.…

You spend a lot of time, money, and energy creating great email marketing campaigns. You are convinced the messages are compelling, the offers are enticing, and the product is worthy. Then you hit the Send button and cross your fingers. What can be done to ensure that your emails are hitting inboxes, avoiding filters, and…

Just because it seems everyone is always connected, that does not mean you should be sending your emails whenever you want. Having a better understanding about how to time your email de liveries the right way results in better open and click-through rates, more sign-ups and more customers. Multiple companies have conducted studies on optimal…

For the past 20 years, email has become so commonplace that it is often taken for granted. The technology has eclipsed postal mail as the standard way to send sensitive documents, private communications, and critical information. But as the technology has grown, so have the threats. As email becomes an increasingly dominant mode of communication…

Inspiration prompts actions. For email marketing teams, the challenge is to inspire customers or prospects to act on a specific marketing message. By taking a closer look at a few well-crafted email campaigns, marketers can get inspiration for marketing campaigns of their own. Here are four inspiring email marketing campaigns to get your creative juices…

Throughout the customer life cycle, every email you send is an opportunity to upsell. That includes registration confirmations, receipts, newsletters, and thank you emails.But the art of the subtle upsell email for thank yous involves using finesse, decorum, and proven strategies that provide an opportunity that does not irk or alienate that valued customer. The…

When you are looking to measure the impact of your email marketing campaigns, you want to use metrics that provide you with key information about performance, cost, and impact for you and your competitors. There are many possible key performance indicators you can consider, but which ones are most important? Here's a closer look at…

Transactional email campaigns are powerful components to any successful marketing strategy. By establishing, reaffirming and furthering the relationship with a customer, these campaigns can secure deeper customer affinity and improve retention. A closer look at the anatomy of a transactional email campaign shows the positive consequences of a strategic, carefully crafted series of emails that…

Automated email campaigns provide powerful ways to attract and retain customers. When developed strategically and with the right messaging, automated email will further and deepen relationships. For e-commerce sites, a sound automated email strategy helps simplify outreach, especially when tied to particular triggers, whether it's signing up for a newsletter, starting a shopping cart or…

There is nothing more frustrating that putting time and effort into an email marketing campaign only to see it go to waste once you find out that a vast majority of your emails end up languishing in the spam folders of your intended email recipients. Email marketing works because it conveys a message, but when…